How to Use Geolocation in Your Marketing Initiatives

Social media breaks down the wall between brand-building and purchasing behavior. But sharing just where you’re at at the moment is a high-trust activity.  Trust in your brand is the only way you’re going to effectively build a stream of consumers willing to let you know what they’re up to.

As geolocation gains acceptance, you’ve got to be offering real rewards, and you’ve got to figure a realistic strategy for gaining the trust that your customers count on. Here it is.

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How to Use Geolocation in Your Marketing Initiatives – Social Media Examiner