Hyperlocal Marketing A Better Option?

Are Smaller Daily Deals Sites Worth Considering?

Many small business owners are asking not just if Groupon and LivingSocial are going to remain afloat, but if hyperlocal marketing an option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal marketing…There are a number of advantages to using a few of the smaller daily deal sites rather than the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal just might provide you with a far more agile and consumer-focused result.

So who are these smaller daily deal sites?

hyperlocal marketingThere are a number of daily deal sites that cater to small business. No longer are you trapped buying huge inventories of deals, when you really don’t have the business to allow for it. Also, support from a smaller site is easier to come by, as you’re not passed over for businesses spending considerably more money than yours. A short, albeit incomplete, listing of some of these companies includes daily deal sites you might not have heard of yet. Everyone knows about the market mavens like Groupon, LivingSocial, Facebook and now Google, but the smaller, possibly more agile companies include the likes of Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal.

Some more advantages smaller daily deals have for hyperlocal marketing

Some of these niche sites have the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs tweaking or adjustment swiftly, it’s much easier to accomplish than with a larger company. They usually don’t have investors to answer to, and can often make adjustments and decisions that a Groupon couldn’t. They know that they need to come through for your small business, or your business will dry up. Also, in our social environment, and particularly with a hyperlocal marketing campaign, word of mouth can have both a positive and negative effect. Don’t make the mistake of discounting the smaller daily deal sites when you are searching for offers. They could be just what you need!

About Alan Weeks

Founder and CEO of Envision Net, Inc. He has a notable 12-year, internet marketing and operations career, in particular, developing and implementing internet marketing strategies for local businesses.

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