Small Business Marketing Tips To Get Ahead of the Competition
Small business marketing is not for the inexperienced, anyone who’s tried recognizes that! Promoting your small business depends upon doing specific things and doing them effectively. The amount of competition we face nowadays is astonishing, and understanding how to get your pages performing online is tricky…
- Create a Small Business Marketing Plan – Don’t leave anything to chance. Construct a well-thought out, to the point small business marketing plan that maps out each of your marketing elements and just what you need to do to get it done. Make it as detailed as possible. At the very least fill in the broad strokes.
- Social Media Marketing – 91 percent of experienced social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. Just how do they do this? They do not waste time with their social media marketing. Map out a strategy for social media an stick to it.
- Build an Email List – MarketingProfs.com reported emails average a ROI (return on investment) of $40 for every $1 spent. This far outweighs keyword ads ($17) and banner ads ($2). Don’t be fooled into thinking collecting and building an email list is dead. If you fail to build a list, you are failing to build your business! You simply can’t afford to leave such a large source of potential profits for your competition.
- Video Marketing – Connect with all the local traffic that’s out there in search of your business. Video marketing in this space is a relatively untapped vein, and having a simple video advertising your product or service on page one of Google can result in tons of traffic and authority coming to your web site! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.
- Have a Mobile Presence – Ensure that your websites are optimized for mobile, as more than half of all searches now are originating from some type of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, as well as corral impulse buyers.
Don’t Make the Mistake of Going It Alone!
None of us can do it all, particularly when it comes to the constantly changing world of small business marketing. Learn what’s working now, learn from the best you can afford, and hire the best local marketing company you can get. It’ll pay off handsomely in the long run!