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How Local Small Businesses are Evolving Their Online Marketing Strategies

February 29, 2012 By

Listening to small bricks and mortar business owners has never been more important. Understanding how marketing strategies have evolved in a world increasingly dominated by search is the key to getting your slice of the pie.

All these tips for getting found involve the big players on the internet, but it’s really in how they’re interacting with the little guys that makes all the difference on payday.

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How Local Small Businesses are Evolving Their Online Marketing Strategies – Search Engine Watch

Filed Under: Local Internet Marketing Tagged With: ,

6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

February 28, 2012 By

Here are 6 things you probably almost definitely don’t know about online video marketing. Understanding them backwards and forwards, upside down and right side up is the key to really cashing in.

For starters, video doesn’t have to cost a lot of money. Let’s take it from there.

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6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article – Site Pro News

Filed Under: Online Video Marketing Tagged With:

The Top 10 Reasons You Need a Blog

February 28, 2012 By

You’ve probably dismissed the idea of business blogging a few times already, but if not blogging is starting to sound less and less appealing, there’s a good reason.

In fact, there’s ten good reasons to take the idea up again with your webmaster, or your programmer or developer. Let’s start with the basics. A blog is good business.

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The Top 10 Reasons You Need a Blog – Site Pro News

Filed Under: Local Internet Marketing Tagged With:

Local Advertising | Devising an Online Strategy That Suits You

February 27, 2012 By

Believe it or not, social media has not left local advertising in the dust. Depending on your target market and the size of your local market, at lot can still be said for the local Penny Saver or a host of other old-school venues.

Still, you want to consider the mix of old and new carefully, and these considerations are meant to be carefully pondered before you spend another advertising dollar.

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Local Advertising | Devising an Online Strategy That Suits You – Site Pro News

Filed Under: Local Internet Marketing Tagged With:

5 Reasons SMBs Need Content Marketing

February 24, 2012 By

Creating informative content that, over time, converts customers and keeps existing customers loyal is the point to content marketing. It’s all about getting attention with content and then holding onto those customers.

There’s no reason that every small business can’t and shouldn’t use content marketing. But most of them aren’t, and that’s your ticket to success.

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5 Reasons SMBs Need Content Marketing – Small Business Trends

Filed Under: Local Internet Marketing Tagged With:

The 5 Things You Need to Know about the New Google Search

February 23, 2012 By

If Google goes and changes it’s algorithm one more time, some web-marketers are simply going to throw their hands up. Don’t be one of them.

These are the 5 most essential things you better know, because guaranteed, nothing is constant with Google, but their dominance and their willingness to keep changing.

 

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The 5 Things You Need to Know about the New Google Search – Biznology

Filed Under: Local Internet Marketing Tagged With:

Not Enough Local Business Web Sites Are Mobile Friendly

February 23, 2012 By

Your customers are carrying the new yellow pages around in their pockets. You better believe they are searching for you.

While lots of small business have gotten around to getting themselves on the internet, it’s still only the few on the cutting edge who are taking advantage of what you can do with mobile search.

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Not Enough Local Business Web Sites Are Mobile Friendly – Site Pro News

Filed Under: Local Mobile Marketing Tagged With: ,

How YouTube Marketing Videos Create Superstars

February 22, 2012 By

There are good video marketing campaigns and then there are all the hundreds of thousands of others. No one cares about the second kind.

YouTube marketing takes something special, something absolutely unique and, perhaps, a superstar mentality. The crazy thing is, it’s something you can learn, and learn quickly. Here’s the place to begin.

Read the full article here:

How YouTube Marketing Videos Create Superstars – Andy Jenkins Blog

Filed Under: Online Video Marketing Tagged With:
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