Content marketing might be a term you’ve heard tossed about lately, yet still may not know exactly what it means for your small business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for your readers…Read More
5 Reasons SMBs Need Content Marketing
February 24, 2012 By
Creating informative content that, over time, converts customers and keeps existing customers loyal is the point to content marketing. It’s all about getting attention with content and then holding onto those customers.
There’s no reason that every small business can’t and shouldn’t use content marketing. But most of them aren’t, and that’s your ticket to success.
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5 Reasons SMBs Need Content Marketing – Small Business Trends
Does Article Marketing Work? 3 Reasons Why It Is Superior To Most Forms of Marketing Online
August 25, 2011 By
If there is one strategy you need to be implementing today, it’s article marketing. These 3 solid reasons why it’s superior to any other kind of internet marketing spell it out.
Article marketing will never die, offers incredible returns, terrific traffic continually, and it needs to be part of your business marketing plan. Find out why and start today.
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8 Ways to Discover Content Ideas From Your Readers
August 10, 2011 By
If you think your readers are just good for sales, you’re probably still stuck for how to entertain them and keep them coming back for more.
Here are 8 ways to actually learn from them, what they want and what they want more of, so that you’re never stuck for the next story, and so your readers are happy too.
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8 Ways to Discover Content Ideas From Your Readers – Social Media Examiner
Is Google+ the Ultimate Content Marketing Platform?
August 5, 2011 By
Google+ is the “sharing” platform of tomorrow. That concept alone means that anyone producing online content needs to take a serious look at it.
Before you consider making the leap to Google+, take a little time to check out these 3 serious considerations important to anyone producing content for the internet. It’s a whole different world already.
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Is Google+ the Ultimate Content Marketing Platform? – CopyBlogger
Content, Social & SEO Lead Customers to Great Experiences
August 2, 2011 By
Is “content” a shortsighted substitute for a social strategy or is it simply another SEO tactic? Consider this.
Maybe it’s a proxy to creating great customer experiences. Content is your vehicle for discovery, engagement, sharing and the mechanism for storytelling. Social and search optimization go together to present your message for discovery and sharing. So what are you waiting for?
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Content, Social & SEO Lead Customers to Great Experiences – TopRank Online Marketing Blog
Do Searchers Like Your Content?
June 30, 2011 By
Likeable content is likely way down the list of content developers’ priorities. For far too long, writers have written for search engines first and readers last.
That’s changing quickly as more and more content developers figure out that search engines are trying to understand searchers. Get ahead of the game. Think about pleasing your searchers, and you’ll see quickly that you’re pleasing the search engines too.
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The 6 Ugly Truths About Blogging
June 29, 2011 By
The first truth about blogging is, sadly, it’s not easy. That and a variety of misunderstandings still surround the digital marketers’ beloved home base.
Setting up a blog in the first place takes some devotion. Getting one to work for you takes, well, a lot of work. It also requires a clear understanding of how blogging works and for that some harsh reality can’t hurt.
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Effective Use of Keywords in Content Marketing
June 28, 2011 By
Relevant and engaging content helps prospective buyers to arrive at a logical conclusion based on a description of their problem and a story of how it was solved. Later, they buy and then recommend.
All of the above is dependent upon prospective buyers finding your content, and reading it. For that, they need non-human help. Machines still only read keywords. And for the two kinds of readers, there’s a lot you need to know about using keywords effectively.
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Effective Use of Keywords in Content Marketing – TopRank Online Marketing Blog
Aligning SEO with Marketing | A Plan for Success
June 27, 2011 By
Link building and content production don’t always align perfectly with your company’s budget for advertising and marketing. They should.
Event marketing, PR, social media, paid and organic search should not co-exist independently of one another. Here’s how to combine them to deliver better results for everybody.
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Aligning SEO with Marketing | A Plan for Success – Search Engine Watch