3 Ways Local Small Businesses Can Use PPC

With all the competition on your Google search results page, the top ranking organic site is today often well below the fold. Pity all those SEO workers who’ve scoffed at paid traffic.

Using PPC the right way can keep your results front and center, and there’s no reason not to take advantage of the better positioning. There’s that and a few other good reasons to look at what PPC can do for you.

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3 Ways Local Small Businesses Can Use PPC – Search Engine Watch

SEO Short Cheat Sheets

Nobody knows everything there is to know about SEO, though there are plenty of people who’d like you to think they do.

Get down to the simple basics with these short, sweet and ultimately profitable and easy fixes that will give any site a longer life and better results.

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SEO Short Cheat Sheets – Site Pro News

Creative Ways to Use QR Codes for Your Small Business

You’ve been aching to get your feet wet making mobile work better for your business. Here are the perfectly steal-able ideas that get your QR campaign back in front of the scanning smart phones where you want them.

You don’t have to reinvent the wheel. Just do what the most successful campaigns have done before you.

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Creative Ways to Use QR Codes for Your Small Business – Site Pro News

 

Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

An effective, low-cost advertising solution can instantly bring a flood of eager buyers to your website, but if you don’t know what you’re doing, you’ll take an incredible beating.

You don’t have to learn everything there is to know to run a lucrative and cost-effective PPC campaign. You just need to hire somebody. Here’s why.

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Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC – Site Pro News

How to Drive Sales Offline With Local Online Calls to Action

Thinking beyond the content aspects of your website and tapping into your local buyer requires a tried and true call to action. Act now, buy now, call now.

Local businesses can better integrate local calls to action whether they’re running a restaurant, a salons or an IT service. Even professional services can learn a lot from the coupon masters and the tricks they’re taking to the bank.

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How to Drive Sales Offline With Local Online Calls to Action – Duct Tape Marketing

5 Habits Small Businesses Should Adopt in 2012

Setting daily goals for 2012 will help you to convert some truly new and insightful business ideas into habits. Making them habitual will help you to reach and exceed new and challenging goals this year, and maybe every year to come.

These are the most important changes you can implement right now, to get your small business where you want it to be, and to take some real time to enjoy it again.

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5 Habits Small Businesses Should Adopt in 2012 – Small Business Trends

Why Online Reputation Matters to Small Business

Any disconnect between your corporate and brand reputation triggers a sharp consumer reaction, especially for smaller businesses. Even if your product or service is excellent and you’re doing everything else right, if the image you’re presenting on the internet is anything less than stellar, the impact on your business can be significant.

Take a closer look at managing that reputation, and stay on top of it. Here’s a good place to start.

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Why Online Reputation Matters to Small Business – Small Business Trends

Is Your Site Mobile Friendly? Google Can Tell You

60% of mobile users expect a site to load in three seconds or less. When asked, more than half of them won’t recommend a bad mobile site.

The sheer number of users visiting your site by mobile device is almost guaranteed to go up, no matter what your site is about or what you’re selling. Thankfully, Google will let you know how your site stacks up. Pay attention.

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Is Your Site Mobile Friendly? Google Can Tell You – Small Business Trends

Advantages of Optimizing Your Site for Mobile

Webmasters are rapidly learning the advantages of tapping into the ever increasing number of mobile internet users. Enhancing your own site may be well worth your time.

Consider all of the following before you decide against the world’s fast growing share of eager eyeballs, and you’ll be surprised how easily your site may just be whipped into mobile shape.

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Advantages of Optimizing Your Site for Mobile – Andy Jenkins Blog