Spend any time thinking about your online reputation management? That’s what I thought! Based on a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the content provided by online reviews…Read More
How to Manage your Online Reputation
March 11, 2013 By
You may think that online reputation management isn’t something you should concern yourself with. I would urge you to reconsider that thought!
According to eMarketer 83% of consumers say that online reviews sway their opinions about a particular company, and 8 of 10 of these people added that a unfavorable review online is responsible for them changing their mind about that company. Even one negative review, justified or not, can negate all your finest efforts if you haven’t planned an online reputation strategy to manage it. So to help with that I’d like to present five strategies your business, and your brand, can implement to monitor and manage your online reputation…Read More
3 Tips to Handle Online Negative Publicity – A SPN Exclusive
June 25, 2012 By
Online reputation management does not require immediate, flaming, retaliatory combat.
On the contrary, cooler cucumbers know that even bad publicity is still publicity. A deft, thoughtful response should get you better than a clean name and a clean face. It should also make you prominent among your peers. Here’s 3 tips to keep you shining even as the mud flies.
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3 Tips to Handle Online Negative Publicity – A SPN Exclusive – Site Pro News
Why Online Reputation Matters to Small Business
January 31, 2012 By
Any disconnect between your corporate and brand reputation triggers a sharp consumer reaction, especially for smaller businesses. Even if your product or service is excellent and you’re doing everything else right, if the image you’re presenting on the internet is anything less than stellar, the impact on your business can be significant.
Take a closer look at managing that reputation, and stay on top of it. Here’s a good place to start.
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Why Online Reputation Matters to Small Business – Small Business Trends
5 Lessons You Can Learn from a Breathtaking Customer Service Fail
January 25, 2012 By
There’s still some business people out there who think you can outsource your customer communications literally everything including support, content and social media relationships.
Unfortunately rude, belligerent social media experts are just as common as rude belligerent everybody else. Take a lesson from this hilarious exchange and you just may learn something about online reputation management anyway.
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5 Lessons You Can Learn from a Breathtaking Customer Service Fail – Copyblogger
4 Online Reputation Management Tips for 2012
January 24, 2012 By
Don’t be left in the dark when it comes to your online reputation. Staying active is one of the key ways to see that your many online initiatives bear some fruit and do you some good.
Proactively monitoring means you can be ready to take action when it’s necessary and you’ll be ready for anything, even that small percentage of folks who’ve come to pick a fight.
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4 Online Reputation Management Tips for 2012 – Daily Blog Tips
4 Tips For Taking Ownership Of Your Local Business’ Online Presence
October 3, 2011 By
Any local businesses’ online presence can be compromised. But what should small business owners be doing to preempt, identify and mitigate these threats to their online presence?
Leveraging the areas you do control to build a positive portrayal of your business online, taking advantage of opportunities with respected third-parties to reinforce those same claims, and being ready to respond to any threat are critical. Here are 4 tips to get you going.
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4 Tips For Taking Ownership Of Your Local Business’ Online Presence – Search Engine Land
15 Ways to Avoid Bad Online Reviews
September 30, 2011 By
You bet there are things you can do right now to seriously mitigate the damage from negative online reviews. Proactively putting a couple of systems in place will also help you to learn more about what your customers want and ultimately help your business.
These 15 things crucial steps you can take will not only help you to prevent a pending disaster, they’ll also make your customers happier.
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