Make Content Marketing Work for Your Site in 2013

Content marketing might be a term you’ve heard tossed about lately, yet still may not know exactly what it means for your small business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for your readers…Read More

15 Ways To Screw Up Website Usability

Sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly true when it comes to website usability. There are lots of problems that can send visitors screaming into cyberspace to escape your poorly designed website. Let‘s see whether some of these common website usability issues sound familiar to you…Read More

Why Should You Include Mobile Marketing In Your Marketing Plan?

Go where your customers are. They used to hang out on social media sites on their PCs, but today’s customer is out there in the mobile marketplace.

Recipients not only get your message in real time, but they’ll answer you right back, too. And a full 91% of smart phone users keep that messenging device close, 24/7! So where were you planning on going?

Read More: Why Should You Include Mobile Marketing In Your Marketing Plan? – Site Pro News

Why You Need To Use Infographics In Your Business

So why use infographics? Infographics have taken the internet by storm, as we are increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (the maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text! Now, smart businesses are using these visually pleasing, data-rich illustrations to educate and engage new customers. Check out this collection of marketing infographics that are packed full of useful information and data visualization.

There are a number of great reasons why you should consider using infographics in your business. Here’s a few…Read More

7 Top Techniques for Getting More Client Referrals

Everyone is always on the lookout for tips to get more client referrals for their business. However, according to GrowThink.com some 58.6% of us don’t even ask for them! Client referrals are not something that comes around by merely wishing it so, but rather is a result of a good, focused and consistently used strategy. Here are seven ways we’ve found to raise client referrals, and they are surprisingly quicker and much easier than you might imagine…Read More

Eight Completely Avoidable Mistakes E-mail Marketers Make

E-mail marketing is the under-appreciated work horse of many a marketing plan. That it works at all when beset by so many nasty, common mistakes is the true wonder.

These eight simple mistakes can pass under the eye of even the most watchful team leader. Clearing them up now is simple and will bring even a plodding campaign to a full gallop in no time.

Read More: Eight Completely Avoidable Mistakes E-mail Marketers Make – Site Pro News

Customer Surveys | Find Out What Your Customers Think

Do you truly know how well you’re doing with your clients and customers? Are there problem areas or holes in your customer service you’re unaware of? Want to discover what your clients really think? There’s really only one way to get this valuable information— just ask them! A well-crafted customer survey can be a useful tool to help you discover the answers to these and several other items you might not even have known were issues for your clients…Read More

March 2013 | MI CASA ES TU CASA

Many of South & Central America´s newly empowered consumers are enthusiastically supporting (if not working with) brands that don´t close their eyes to social inequality. Learn from brands and non-profits such as Buchanan’s, Techo, and the ‘Satisfeito’ restaurant initiative…

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