Even though it has been a few months since Google merged with Google Places to become Google Local, there is some confusion as to exactly what this new entity would grow to be. Not anymore. One glowing example of what is possible for small business is the Google Local page for BakeSpace.com. They have employed all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Businesses are waking up to the massive opportunity that lies within Google Local and are finding fantastic ways to use it for finding buyers and prospects…Read More
3 Commonly Overlooked WordPress SEO Tweaks
March 12, 2013 By
The world’s classiest CMS is also a place where SEO fanatics come to marvel. Such resplendence, such abundance and all amid such caring attention to convenience and practicality.
Yet still there lurk some surprisingly nefarious demons. Three of them in fact. Conquering them is equally simple, but you’ve got to find them before you can whack them. And then you can whack them good.
Read More: 3 Commonly Overlooked WordPress SEO Tweaks – Search Engine Journal
How to Manage your Online Reputation
March 11, 2013 By
You may think that online reputation management isn’t something you should concern yourself with. I would urge you to reconsider that thought!
According to eMarketer 83% of consumers say that online reviews sway their opinions about a particular company, and 8 of 10 of these people added that a unfavorable review online is responsible for them changing their mind about that company. Even one negative review, justified or not, can negate all your finest efforts if you haven’t planned an online reputation strategy to manage it. So to help with that I’d like to present five strategies your business, and your brand, can implement to monitor and manage your online reputation…Read More
How Your Business Should Capitalize On Mobile Marketing
March 7, 2013 By
The internet is becoming more and more mobile everyday, it’s the perfect opportunity for you to leverage the power of mobile marketing for your local business! Google reports that more than one half of all local searches are performed on mobile devices such as smart phones and tablets. People are doing business on the go, browsing and price checking on the way to shop. Now is the time to make sure your small business is aligned to take advantage of this mobile marketing revolution. Follow these five steps and enjoy the profits…Read More
5 Steps to Organic Ranking Success
March 4, 2013 By
Looking for some good, solid, foundational SEO? Amidst all the old buzz and keyword clatter, it’s not always easy to keep going.
SEO can be achieved in a few remarkably simple steps. Take some time, apply some skill and you’ll understand how getting the results you’re after can finally happen. These core SEO concepts will work for you, and without all the buzz and clatter.
Read More: 5 Steps to Organic Ranking Success – Search Engine Guide
Social Media Marketing Mistakes To Avoid
March 4, 2013 By
Understanding what NOT to do when it comes to social media marketing is almost as critical as knowing what you should do. Here are several social media mistakes to avoid at all costs…Read More
Facebook Pages | 8 Tips To Boost Visibility
February 28, 2013 By
How to Bring Your Facebook Page to Life!
Wondering the best ways to boost your Facebook page quickly and easily? There are several ways to make this happen, but to help you get off to a flying start we’ll limit ourselves to only eight for now. These techniques will not only help you to get more visibility in Google, but also lay the foundation for better customer relationships that result in greater loyalty, which has obvious and numerous benefits…Read More
How to Audit Your Website for Improved SEO and Conversions
February 27, 2013 By
No one likes that word: Audit. Smacking of the IRS and nosy outsiders poring over your private business, it’s tough business compliance at it’s worst.
But that kind of rigor can really whip your saggy website into shape. Some of your pages are working. Some are just as sorry as can be. But which is which? Let’s get down to brass tacks, and figure it out.
Read More: How to Audit Your Website for Improved SEO and Conversions – HubSpot’s Inbound Marketing Blog
Google Plus Optimization Tips To Help Your SEO
February 25, 2013 By
7 Ways Google+ Makes sense for your SEO
So far, Google+ has been sort of like that dog that keeps coming back into your yard searching for scraps. I mean, what should you do with him? The truth is, this dog can hunt! Businesses are starting to wake up to the possibilities with Google+, aiding not just with social media interaction, local visibility in the search engines, and helping to establish your brand; but the many ways it helps you with content. And it’s getting results: websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ every day…Read More
Mobile Marketing Strategies for a Shoestring Budget
February 21, 2013 By
5 Mobile Marketing Strategies for a Shoestring Budget
Local mobile marketing is a virtual goldmine! But you wouldn’t know it studying the marketing activities of most local businesses…
While it’s true that the mobile revolution is here, local business owners are still struggling to catch up with changing consumer behavior. In a Web.com survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and in money mobile marketing ensuring that their site was optimized for mobile devices. Exactly what does this mean to you? It means you have a great chance to get noticed as a leader among local businesses—and poach competitors’ customers at the same time…Read More