Local Internet Marketing Services for Local Businesses
Every major Google algorithm change causes an uproar lately and record levels of panic have even sent SEO consultants running for the hills. But your trusty old website doesn’t have to go up in smoke.
Take heart and read the following carefully and try to believe in your site again. This Penguin is hungry for anything but Spam, so providing something nutritious is in your own best interest.
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In a world where time is everything, sometimes the simplest things get overlooked. This is the unvarnished, gloss-free version of getting your site to the next stage of visibility.
There may appear to be some no-brainers in here, but take it step by step and you’ll see that the rewards don’t require a Ph.D. in marketing, so much as some horse sense and a little elbow grease.
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How to Promote Your Website | A Common Sense Approach – Site Pro News
Three things revolutionized the Internet in big ways: social, mobile and local. While a lot of people use the mobile Internet, they’re doing it with their friends, and they’re not looking for big ticket national items (necessarily).
Of course, that represents a major opportunity for local merchants no matter what they’re specializing in. Chances are, your own business can get a handle on the revolution, even while it’s still happening.
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How to Promote Your Local Biz Using Social, Local and Mobile – Search Engine Journal
The subtleties of Facebook just keep adding up. Learning to distinguish between them has some distinct advantages, no matter what your hoping to get from Facebook.
Pinning or Highlighting is just one such distinction, and you’ll be surprised how you can use one subtlety to your own advantage. It’s really that simple.
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Pinning Versus Highlighting On Facebook Timeline – AllFacebook
You already guessed it! By 2015 more local searches will come from smartphones than from PCs. And while local searches today make up a mere 20 percent of PC queries, they’re already double that number on the smartphone.
That means, getting your small business set up now for a fully optimized, mobile user experience is definitely in your own best interest.
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Analyst | Mobile To Overtake PC For Local Search By 2015 – Search Engine Land
Twitter, Facebook and Pinterest Search ? What about LinkedIn and FourSquare? Local search has gotten a lot more interesting as it’s gotten more specialized and, yes, off the Google Map.
Each of the above has characteristics to consider and some real, often instant, rewards for those who put in the time to learn them.
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5 “Local” Search Engines You Should Be Targeting – Search Engine Land
OK, so you’ve tripled traffic to your site through some tried and true methods. Unfortunately, your bounce rate is through the ceiling and sales are just as flat as ever.
If no one’s biting, then chances are you’re using the wrong bait. Here’s the complete break down on reeling in the big ones and the right ones and it all starts with choosing the right lake.
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A 3 Step Guide to Attracting Qualified Leads to Your Web Site – Site Pro News
Google Places for Business are the simplest, most effective hold-over from the old days of local search engine optimization. They’re still simple, but, as with all things on the internet, there’s more to the game than filling in your profile.
You’ve still got some work to do. This Google Help Desk Hangout digs into some of the arcane and most commonly asked questions for some of the toughest nuts to crack. And you get it straight from the Google horse’s mouth.
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Help Desk Hangouts | Get found on Google with Places for business – Google Small Business Blog
In all of the smoke over local SEO and site optimization, the debate continues over whether the old-school Yellow Pages style listings will survive or not.
Believe it or not, Old Yellow is still holding its own, albeit after surviving an incredible series or body blows. Here’s what you need to know when considering, one more time, whether to up the size of that listing.
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Are Yellow Pages Toast? Four Years Later We Review Ad Value – Search Engine Land
Using the ‘Hide Address’ function in Google Places could make a big difference in where your Google Places page is showing up.
Seriously. Failure to get with this program could result in your listing being altogether dropped altogether from view. In short, it all comes down to whether or not you serve all or some or none of your customers at your present business address.
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Why You May Need To Hide Your Google Places Address ASAP – SEOmoz
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