Google City Sites May Compete With Yelp, Online Yellow Pages

June 16, 2011 By

Google City Sites aim to be a huge extension of what Google has been learning in the world of local search. Not available everywhere (just 4 cities so far), they still give any local and small business a big idea of what’s to come.

Putting pressure on your local directories and some of the mid-sized players who’ve made such a splash (Yelp), Google City Sites aren’t so well known yet. Loaded with features though, they’re likely to be springing up everywhere.

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Google City Sites May Compete With Yelp, Online Yellow Pages – Search Engine Land

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Groupon’s Secret Sauce (And How to Get Yourself Some)

June 14, 2011 By

Basically, Groupon sends out daily emails with straight-forward deals on local products and services. There’s not a lot more to their amazing success than that.

So what can you do to have some of that terrific magic working for you? The answer just might floor you.

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Groupon’s Secret Sauce (And How to Get Yourself Some) – CopyBlogger

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Will Groupon Really Boost Your Local Business?

June 10, 2011 By

The way that local business meet and greet new customers has been utterly transformed by Groupon since its launch in 2008. Still a surprising number are still on the outside.

If your local business isn’t taking advantage of what Groupon offers, it’s very likely that your missing out on a lot of business. Cover the basics to see if you can come out on top.

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Will Groupon Really Boost Your Local Business? – Social Media Examiner

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5 Ways to Use Twitter to Connect With Local Customers

May 28, 2011 By

Pinpointing people in your own neck of the woods is important for bricks and mortar businesses and anyone who’s target market is not global or national.

Luckily, Twitter can be honed to narrow down to that local customer base, and finding them is as easy as following a few simple guidelines. Attract them, lure them in, and get to know what’s going on with the people Tweeting all around your local area. Then, make them happy.

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5 Ways to Use Twitter to Connect With Local Customers – Social Media Examiner

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The Influence of Foursquare

May 24, 2011 By

Loyalty, encouragement and discovery; these are the three basic concepts that have allowed Foursquare to grow in to the world’s most respected location-based social network. Users are motivated to explore a city and everyone wants to know what moves them.

Slowly but surely the figures start to come in. Just why would anonymous people allow big brother to follow them around for a day? The results are enlightening.

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The Influence of Foursquare – Social Media Today

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Check It Out | Facebook Places Gaining Critical Mass

May 18, 2011 By

Facebook Places just started last July, but the service continues to gain momentum in the face of incredibly tough competition. 1 out of every 5 smartphone users checked in with a location based service this past March.

What kind check-in patterns are you going to see among your friends on Facebook as the service really starts to take shape? The answers aren’t all there yet, but some of the statistics are already startling.

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Check It Out | Facebook Places Gaining Critical Mass – All Facebook

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Google Expands Offers with Groupon Like Features

May 9, 2011 By

The daily deals keep rolling in. Google now allows users to subscribe to email notices, in some important and selected cities only, for at least 50% savings on all kinds of things.

The ups and downs, starts and mis-starts as Google continues to lunge at local market discount leader, Groupon, just get more interesting.

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Google Expands Offers with Groupon Like Features – Mike Blumenthal

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Google Places is Adding Upcoming Events To Venues via Rich Snippets

May 8, 2011 By

You’ve already gotten your business listing approved in Google Places, right? Maybe a few good reviews are even helping you get into those solid search results, right at the top of the search results page.

Ever-more social, Google now let’s you add rich snippets for your events, all from the same Places profile.

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Google Places is Adding Upcoming Events To Venues via Rich Snippets – Mike Blumenthal

Filed Under: Location Based Marketing Tagged With: ,

3 Ways to Utilize Foursquare for Event Marketing

May 4, 2011 By

Engaging and rewarding loyal customers is the name of the game on Foursquare. If you’re not using it to bring repeat customers in but throwing parties instead, you really should take notice here.

Foursquare users are quickly learning to give invitation and events sites a run for their money with integrated maps and virtual check-ins. And of course, some top notch analytics so that every event was better than the last.

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3 Ways to Utilize Foursquare for Event Marketing – Social Media Today

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Deals | Better with Friends

May 2, 2011 By

Facebook is trying out the next big step for their moderately successful Check-In Deals. This new competitor in the mobile local coupon market pushes Facebook into the hotly competitive local coupons market, but will it pay off for users? How about for small businesses anxious to take the leap with the right contender?

Only selected cities are eligible, for now, and it’s not just coupons!

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Deals | Better with Friends – The Facebook Blog

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