Local Internet Marketing Services for Local Businesses
Unfortunately, the motivations for users to participate in location based networks like Foursquare are still not always there. Users want to use less effort and get more in return.
Developers, though, are pushing to the edge in a few different ways. Well, maybe it’s better to say in a whole slew of different, innovative and attractive ways. One or two of them is sure to pay off.
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The Future of Geolocation | What is Coming? – Social Media Examiner
Google’s Latitude is another stab into the Foursquare and Yelp mobile arena. The coupon and local discounts that Google’s been pursuing may finally be within reach of their persistent and formidable grasp.
Or maybe Latitude is just another small misstep from Google’s rather big feet in the sometimes delicate local coupons market. See if what’s in store for your own local business with Google Latitude is really worth it.
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Will Google Finally See Coupon Success With Latitude? – SmallBiz Trends
Social media breaks down the wall between brand-building and purchasing behavior. But sharing just where you’re at at the moment is a high-trust activity. Trust in your brand is the only way you’re going to effectively build a stream of consumers willing to let you know what they’re up to.
As geolocation gains acceptance, you’ve got to be offering real rewards, and you’ve got to figure a realistic strategy for gaining the trust that your customers count on. Here it is.
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How to Use Geolocation in Your Marketing Initiatives – Social Media Examiner
Don’t forget about the socially curious media user. They’ll not only take that extra step to explore your QR code, and your brand, but they’re almost guaranteed to be among your best customers.
As totally new media takes off, it’s perfectly natural for there to be some hesitation, but be a little creative. Here are 3 innovative ways to have more customers banging on your door for more.
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Three Creative Uses For QR Codes For Businesses – SmallBiz Technology
But I Don’t HAVE a Fracking Coupon!
Some eCommerce shoppers will actually abandon their purchase at the very thought that they may be missing a coupon. Just the knowledge that a coupon is out there and they’re not taking advantage of it could ruin your sale.
So what’s an online seller of any kind to do? Avoid coupons? Hardly. But remember, the point-of-sale is not the moment to fall down on the sales job.
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Location based services are among the strongest mobile marketing tools. They encourage tons of free word of mouth (the best kind of) recommendations and customer loyalty that’s just plain hard to ignore.
So, if you’re going to choose between the two front-runners, which is it going to be? Weigh the pros and cons of each in a balanced, comprehensive comparison designed to help you choose.
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Location-Based Services: Foursquare vs. Facebook Places – SocialMedia Examiner
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