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Another new year around the corner, another rollercoaster of threats and opportunities. We tend to focus on the latter: Dive into our 11 crucial consumer trends for 2011, from PLANNED SPONTANEITY to MADE FOR CHINA to ECO-SUPERIOR, and then get going!
With the entire world now battling it out in the consumer arena, exceptional innovations are popping up on a truly global scale. Case in point: the 50+ must-see innovations in this month’s Trend Briefing hailing from China, India, Brazil, Turkey, South Africa and other ’emerging’ markets. Enjoy!
Even though we’re happy to provide you with more trends than you can shake a stick at, it’s equally important to hone one’s trend watching skills. So this month, we’re bringing you our 15 tips on how to track and apply trends…
Check out the rise in ‘mature materialism’: experienced, less-easily shocked, outspoken consumers who actually appreciate brands that are a little bit more daring if not risqué…