For brands, increasingly open communications both with and between consumers (especially online), means that it’s never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care…
February 2011 | CITYSUMERS
February 3, 2011 By
As rapid urbanization is one of the biggest macro trends of our time, you can’t go wrong innovating for existing and newly minted urbanites around the world. Hey, the future consumption arena is urban: don’t be left out…
December 2010 | 11 CRUCIAL TRENDS FOR 2011
December 7, 2010 By
Another new year around the corner, another rollercoaster of threats and opportunities. We tend to focus on the latter: Dive into our 11 crucial consumer trends for 2011, from PLANNED SPONTANEITY to MADE FOR CHINA to ECO-SUPERIOR, and then get going!