The 4 Biggest Myths of Content Marketing

May 1, 2011 By

Some people believe that developing content for their website is as easy as, well, marketing. And that marketing part is so easy, well, they’ve dropped it altogether.

Myths abound in the world of making money off the stuff you put on the internet. Unfortunately, they’re not the myths you can make money off of. Perhaps a few steps back through the world of reality can get any site moving again.

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The 4 Biggest Myths of Content Marketing – Social Media Today

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Optimizing Your Content for Your Target Audience

April 30, 2011 By

Just because you identified a target audience in the first place, way back when you launched that website, that doesn’t mean they’re the same audience 6 months later. Have you thought about how you identified your audience in the first place?

Identifying the appropriate target audience for your business and then customizing content for that audience is the key to fulfilling their needs. Engaging visitors, converting them and bringing them in is that much easier when you have what they want – and they know it.

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Optimizing Your Content for Your Target Audience – Social Media Today

Filed Under: Local Internet Marketing Tagged With: , ,