Meet the Lazy Marketer’s Best Friend | The Email Autoresponder

Delivering great content may be something you already understand. Banging away on the keyboard day after day and then hitting “publish” does have it’s rewards.

But if the one-time, one-off cycle of blogging feels good, imagine automating that process so that all of your readers meet your best content first, and then again, in sequence, no matter when they sign up. Introducing the Email Autoresponder!

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder – CopyBlogger

4 Ways to Get the Most out of Email Marketing

A lack of integration between email and social media, despite outstanding popularity and influence, is due to a failure by retailers to really engage with customers.

Interactivity, sales and serious loyalty are all being left on the table when your email marketing is less than stunning. If you’re just sending out the same old sales flyers, you’re missing out on the better part of your campaign’s potential.

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4 Ways to Get the Most out of Email Marketing – Small Biz Technology

Email Marketing Best Practices

From the undisputed leaders in the field, this is the bare-bones, best place to start with your email marketing training. It’s also a great place to brush up on the basics if you’ve been at it awhile.

Email marketing continues to expand in importance and impact. Don’t get left behind because you neglected to read this article.

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Email Marketing Best Practices – AWeber Knowledge Base

3 Ways To Broaden Your Focus and Improve Your Email Marketing

Email marketing gets analyzed to death. The perfect combination of factors may seem ever-unattainable. But, really, you’re likely to be missing the forest for the trees.

Take a step back and appreciate the bigger picture for what it is. Yes, it’s about value and design, but it’s also about setting and fulfilling expectations. Here are 3 vital steps to improve your campaign results.

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3 Ways To Broaden Your Focus and Improve Your Email Marketing – Email Marketing Reports

Delivering Quality Content | The Whys, Whats and Hows

Content may be king, and more so now since the rise of Google’s content hungry Panda, but it’s not getting any easier to create.

Email marketers need to take a good, hard look at their content strategy if they’re going to make it against the rising tide of competition. Shareable, informative and, yes, even interesting content is going to do you more good in the long run than any mix of warmed over sales copy.

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Delivering quality content…the whys, whats and hows – Email Marketing Reports

Set Expectations With an Email Routine

All those self-imposed procedures we religiously follow, in the morning, on the way to work or home, all of them affect how (and how well) we respond to any email marketing that comes our way.

Some emails are sent by folks who understand this. They set up our expectations so that we can do what we’re supposed to.

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Set Expectations With an Email Routine – AWeber Inbox Ideas

How To Ensure Your Emails Get Read

Trashed or opened – it’s all about the subject line. There are a few things you can do to make a subject line more compelling.

Just enough information is the perfect recipe to getting your email opened, usually. But we’re talking less than 50 characters here. That takes the art down to a careful blending of alchemy and impulse.

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How To Ensure Your Emails Get Read – Site Pro News

When Expert Knowledge Hurts Your Email Marketing | 5 Examples

Has too much familiarity led you to start overlooking your email marketing messages? Are they lacking clarity because you’ve been at it for too long, and somehow, your sales are sliding?

What about all the other benefits that could have been sewn into every message? Sometimes those too fall by the wayside as you learn what you’re doing. Here are 5 examples of being too close to your email marketing and the steps you can take, back, to put things in order.

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When Expert Knowledge Hurts Your Email Marketing | 5 Examples – Email Marketing Reports

Mobile Email More Common Than You Think | Design Help and the Fragmentation Challenge

Not only is mobile phone email taking off, it’s way more common than most email marketing enthusiasts appreciate.

The pitfalls, particularly in terms of design, are significant and a quick, simple guide to putting your message out to your mobile list is long overdue. These are the basics to taking advantage of an under-utilized medium that’s more than ready to work for you.

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Mobile Email More Common Than You Think | Design Help and the Fragmentation Challenge – Email Marketing Reports