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Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don’t know what it is or can’t describe it in words. POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon…
While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW…
Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year…
Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA 😉
Of course you’re mom always assured you there was something interesting about you. But why do your online business presentations keep falling flat?
There’s still something personal and human in business networking. Charisma and social finesse count for plenty, as not only a mom can attest. There really are some things you can do to make yourself more engaging, interesting and that ultimately will draw the leads in.
Read the full article here:
Improving Business Leads | How to Be More Interesting and Engaging – Site Pro News
Working from your home isn’t going to be exactly what you’d thought. There are lot’s of preconceptions that are spot on, like you really can take conference calls without getting dressed.
But what about the important mistakes? Things you could or should plan for? These are the five most common and important mistakes that today’s home-based entrepreneurs are making. Avoiding them early is the key to your success.
Read the full article here:
5 Mistakes Many Home Business Start-Ups Make – Site Pro News
That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways.