“Search Plus your World“ is Google’s latest search ranking algorithm mix-up that let’s Google make hay from social media clues. Those clues, for now anyway, are mostly from Google’s own social network, Google Plus.
If you’re a Google Plus user that +1 button is going to be increasingly important. Getting the people in any given network to start clicking it today is going to pay off in tomorrow’s search.
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Encouraging Google +1 Votes For Local Business Websites – GEO Local SEO