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Social media is “not just about engagement, it’s about being engaging.”
This and 34 other key insights should help to soften even the most hardened old-media marketers. Understand why the old tricks don’t work, and you’ll not only succeed, your business will be that much better for it, and you’ll have lots of new friends too!
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35 Smart Social Media Business & Consumer Insights from @BrianSolis – Top Rank Online Marketing Blog
Social Media is growing by the day. Lots of businesses who want to jump into social media marketing are instead lost in a swirl of what and what not to do. Most of them are overwhelmed and do nothing.
Keep focused and the rewards are there for you. Here’s a step by step strategy for what to do and what not to do with Facebook, Twitter. Linkedin and Email Marketing.
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It’s easy to get lost in the hundreds of thousands of conversations on Twitter. If you’re trying to use it for marketing, doing some extra work to keep yourself focused is never a bad thing.
Keep expanding your community, but also, learn to develop a strategy so there’s a point to your conversations. There’s a good reason that Twitter works so well. Maximizing your own return is just a matter of learning it.
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4 Tips to Maximize Your Twitter Marketing – Social Media Examiner
75% of marketers find leads and close deals through social networks and the percentage of business partnerships formed through social media has increased by about 50%, according to recent studies.
How are they doing it? Lead generation on the internet takes as many forms as there are people needing leads, but all of them follow some basic principles.
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7 Ways to Gain Leads Through Social Media Networking – Social Media Today
Plenty of the professionals on Linkedin think of it as just a glorified jobs-board. Sure, it’s a bit drier than Facebook, but beyond that ultra-corporate facade purrs the motor of a fantastic marketing machine.
Learn how to drive it, and drive it with style. Linkedin is more than just a network. It’s one of your most important online profiles.
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16 Smarter Ways to Use LinkedIn to Build Your Business – CopyBlogger
Thinking outside of the marketing box requires dismissing just about everything you remember about marketing.
Social Media means the more old style marketing you do, at least in a Social Media setting, the more damage you’re going to do. Getting right with today’s Social Universe require a whole different outlook, and, hey, it’s cheaper too.
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Why Marketing Hurts Your Growth and What to Do About It – Social Media Examiner
Free news syndication services may have their place, but there’s a better way to get your news out there. Press releases are still read by plenty of people who don’t work in the traditional news media.
Learn the ins and outs of properly maximizing attention for your own news story, and then turn up the lights. Lots of people in the Social Media world are receptive to your latest scoop, and the benefits go well beyond maximum buzz.
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How To Distribute Your Social Media Release For Maximum Exposure – Social Media Magic
Sometimes even giving stuff away for free is not so easy. Anyone trying to push their way through marketing on Twitter knows it’s a subtle art, and you can fall flat easily.
But being purposeful doesn’t have to mean you’re pushy. You just have to learn when and what to push between all the other things you’re tweeting.
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Yes You Can Purposefully Increase Your Rate of Retweets – Site Pro News
Social media is about people and not corporate logos. A medium sized business has lots of people, and they’re already using social media. Of course, getting them to focus on your company can open a serious can of worms for the traditional marketing department.
Get your entire organization more social, and you’re sure to see the positive effects, even if you suffer a bruise or two along the way.
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Speak No Evil | Why Trust Isn’t a 4 Letter Word in Social Media – Convince & Convert
Had you simply re-Tweeted my recommendation to another Twitter user, you’d likely have done half of your marketing for the next month. Sadly, many of those businesses that Twitter has signed up just aren’t watching their Twitter accounts.
Take note. An un-manned small business Twitter account may be doing you more harm than no Twitter account at all. Learn how to follow what’s said and keep up with the people talking about you.
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I just tweeted your business, but nobody was home – Social Media Today
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