How to Use Geolocation in Your Marketing Initiatives

April 20, 2011 By

Social media breaks down the wall between brand-building and purchasing behavior. But sharing just where you’re at at the moment is a high-trust activity.  Trust in your brand is the only way you’re going to effectively build a stream of consumers willing to let you know what they’re up to.

As geolocation gains acceptance, you’ve got to be offering real rewards, and you’ve got to figure a realistic strategy for gaining the trust that your customers count on. Here it is.

Read the full article here:

How to Use Geolocation in Your Marketing Initiatives – Social Media Examiner

Filed Under: Location Based Marketing Tagged With: , ,

Keeping Customers Is the New Lead Generation

April 19, 2011 By

Keeping Customers Is the New Lead Generation

Losing a customer today is a devastating experience. Don’t underestimate the damage and the cost and the difficulty of replacing even one lost customer.

Turn your service and your site into Customer Retention Machine, and your customers into loyal partners who are not only willing to work with you, but who do so because there’s something in it for them. It’s easier than it sounds and it’s already happening.

Read the full article here:

Keeping Customers Is the New Lead Generation – Duct Tape Marketing

Filed Under: Internet Trends Tagged With:

Is A Fake Cobra More Interesting Than You?

April 16, 2011 By

In the course of a few days, a parody Twitter account in New York achieved what Social Media Gurus have spent years trying to do.

What can you learn about making a connection, establishing relevance and engaging the world, including the major media, from a snake that escaped at the zoo?

Read the full article here:

Is A Fake Cobra More Interesting Than You? – Small Business Trends

Filed Under: Internet Trends Tagged With: , ,

Can One Wrong Tweet, Facebook Post or Any Other Similar Social Media Content Mistake Really Hurt Your Business?

April 9, 2011 By

If your business and personal profiles are meshed together online, you better believe you can do more harm than good by being absolutely candid.

The growing world of Online Reputation Management has issued fair warnings, but being less than always 100% professional can’t always be avoided. Here are some tips for how you do it all better starting now and how to get past the occasional mishap without losing your shirt.

Read the full article here:

Can One Wrong Tweet, Facebook Post or Any Other Similar Social Media Content Mistake Really Hurt Your Business? – Social Media Magic

Filed Under: Online Reputation Management Tagged With: , ,

Why Give Priority to Mobile and Social Marketing?

April 8, 2011 By

Hopefully, you understand the social media revolution for the marketing breakthrough that it is. But what about local mobile marketing and other disruptive innovations?

By allocating time and encouraging your employees to explore these disruptive technologies you’ll discover a world of new markets and new customers those markets offer.

Read the full article here:

Why give priority to mobile and social marketing? – Biznology

Filed Under: Local Mobile Marketing Tagged With: ,
« Previous Page
Next Page »