Are Yellow Pages Toast? Four Years Later We Review Ad Value

April 2, 2012 By

In all of the smoke over local SEO and site optimization, the debate continues over whether the old-school Yellow Pages style listings will survive or not.

Believe it or not, Old Yellow is still holding its own, albeit after surviving an incredible series or body blows. Here’s what you need to know when considering, one more time, whether to up the size of that listing.

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Are Yellow Pages Toast? Four Years Later We Review Ad Value – Search Engine Land

Filed Under: Local Internet Marketing Tagged With: ,

Why Yellow Pages Will Be Dead in Five Years

February 17, 2012 By

You’ve probably heard this one before. The Yellow Pages were dead ten years ago, 15 years ago and about to be dead 20 years ago.

What makes the next 5 years so lethal for the world’s most abused book? Sorry, but it comes down to a pretty simple equation where one number is preceded by an increasingly big dollar sign. Doing the math, it’s doesn’t look good for YP.com.

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Why Yellow Pages Will Be Dead in Five Years – Search Engine Journal

Filed Under: Internet Trends Tagged With: