Any disconnect between your corporate and brand reputation triggers a sharp consumer reaction, especially for smaller businesses. Even if your product or service is excellent and you’re doing everything else right, if the image you’re presenting on the internet is anything less than stellar, the impact on your business can be significant.
Take a closer look at managing that reputation, and stay on top of it. Here’s a good place to start.
Read the full article here:
Why Online Reputation Matters to Small Business – Small Business Trends
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