5 Lessons You Can Learn from a Breathtaking Customer Service Fail

There’s still some business people out there who think you can outsource your customer communications literally everything including support, content and social media relationships.

Unfortunately rude, belligerent social media experts are just as common as rude belligerent everybody else. Take a lesson from this hilarious exchange and you just may learn something about online reputation management anyway.

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5 Lessons You Can Learn from a Breathtaking Customer Service Fail – Copyblogger

5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications

Take a little time to examine your current customers and what your current communications is doing to keep your brand close at hand for each of them.

Inspiring continued awareness allows you keep a better handle on those lucrative repeat sales and referrals. All of them are much easier to tap than that elusive first time buyer.

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5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications – Top Rank Online Marketing Blog

4 Online Reputation Management Tips for 2012

Don’t be left in the dark when it comes to your online reputation. Staying active is one of the key ways to see that your many online initiatives bear some fruit and do you some good.

Proactively monitoring means you can be ready to take action when it’s necessary and you’ll be ready for anything, even that small percentage of folks who’ve come to pick a fight.

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4 Online Reputation Management Tips for 2012 – Daily Blog Tips

3 Ways to Optimize Images | Search, Social Media & User Experience

You know all about alt-tags and titles for your photos, but if you want your images to make a splash in social media, or search, or in your users mind, the rules are a little different. Or at least there are a few more of them.

There’s plenty of good news about getting your images in front of more fanciful eyes; it’s possible, it’s even probable. Just understand the nature of the beast.

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3 Ways to Optimize Images | Search, Social Media & User Experience – Top Rank Online Marketing Blog

Your Local SEO Checklist For 2012!

Does your local neighborhood look the same as it did ten years ago? What about your town?

Just like the local places you love and care about, local search changes too. And with all the seismic upheavals and Earth-moving of the past 12 months, you better believe it’s a whole new local search landscape. Take heart. There’s a good guide to all the changes.

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Your Local SEO Checklist For 2012! – Search Engine Guide

Simplicity Is Key To Converting Local Consumers To Customers

As local consumers increasingly turn to search engines to locate the businesses in their area, it’s surprising how little consideration is given to what happens when you get that local consumer onto the pages of your website.

Local consumers, maybe all consumers, have simple needs – they want to know what you offer, what it costs and how they can contact you. Here’s the full picture on keeping it simple and keeping them converting.

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Simplicity Is Key To Converting Local Consumers To Customers – Search Engine Land

The Power of Giving and User-Friendly Websites | A SPN Exclusive Article

People go online not to buy something, but to search for information to solve a problem. If you understand that the Internet is driven by information and information seekers, you’re going to be better positioned to sell and keep visitors happy.

Here’s a quick primer on turning your site into the information powerhouse it ought to be, and on pocketing an impressive chunk of change at the same time.

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The Power of Giving and User-Friendly Websites | A SPN Exclusive Article – Site Pro News