The Power of Giving and User-Friendly Websites | A SPN Exclusive Article

January 19, 2012 By

People go online not to buy something, but to search for information to solve a problem. If you understand that the Internet is driven by information and information seekers, you’re going to be better positioned to sell and keep visitors happy.

Here’s a quick primer on turning your site into the information powerhouse it ought to be, and on pocketing an impressive chunk of change at the same time.

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The Power of Giving and User-Friendly Websites | A SPN Exclusive Article – Site Pro News

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10 Ways to Maximize the Power of Your About Us Page

January 19, 2012 By

The trusty About Us page has been around since horse and buggy days, but it’s not pulling it’s weight the way it used to. Among the most frequently overlooked of your boilerplate, it can be worth dusting off the verbiage.

Take a few minutes to absorb these 10 power charged tips and get the old rig up and running again.

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10 Ways to Maximize the Power of Your About Us Page – Site Pro News

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Why Pictures Matter for Local Business Websites

November 17, 2011 By

60% of consumers are more likely to contact a business with images on their website and that show up in local search results. If you lack sufficient images you’re probably not maximizing your site’s value to your business.

Here’s some quick pointers on the why, how and what of an attractive and eye-opening website, filled with the right information in the right format for your clientele.

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Why Pictures Matter for Local Business Websites – The Marketing Blog

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17 Ways to Make Sure Your Website is Working for You

October 19, 2011 By

A good website needs to contain a few basic elements and it needs to behave in a way that lands you 5 square leads or customers every day.

If it’s not already, your website is probably not optimized for your visitor’s experience. These 17 key methods make optimizing visitor experience as easy as following a few simple steps and every one of them results in quick, measurable performance.

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17 Ways to Make Sure Your Website is Working for You – Site Pro News

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10 Valuable Aspects of a Successful Homepage

September 27, 2011 By

No matter how you slice it up, your homepage needs to contain certain elements to be successful in raising your conversion rate.

Very often your homepage is also your most commonly used initial landing page and can be critical to the overall success of your online business. With just a few seconds to capture any visitor’s interest, you’ll want to follow this list of critical factors closely and accurately.

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10 Valuable Aspects of a Successful Homepage – Site Pro News

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3 Elements of Your Blog Design That Need Simplifying

August 5, 2011 By

One constant challenge for the WordPress blogger is keeping some of those infinite features in check. There are simply so many to choose from that your message may ultimately be lost in all the excitement.

Sometimes the best thing that you can do is simplify. Add just the elements that are the most important to the core experience of your end-user and skip everything else. Here’s how to go about it.

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3 Elements of Your Blog Design That Need Simplifying – Daily Blog Tips

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4 Critical Reasons Why You Should Review Your Privacy Policy Right Now

July 18, 2011 By

At least four aggressive new privacy initiatives by the FTC in the last six months make an immediate privacy policy review more important to your online business than ever.

Governing everything from information transmission to disclosure requirements, it pays to look into the fine print on your site regularly. Now is definitely the time to do it.

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4 Critical Reasons Why You Should Review Your Privacy Policy Right Now – Site Pro News

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What Google’s Search By Image and Instant Pages Mean For Your Website

July 18, 2011 By

Innovations in Google’s Search by Image and Instant Pages have ramifications for designers and for marketers. Alt text keywords and page load times represent changes coming from Google.

Search by Image, which allows searchers to find more information based on an image, and Instant Pages, which presents your page within search results, present new sets of challenges and plenty of advantages, too.

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What Google’s Search By Image and Instant Pages Mean For Your Website – Search Engine Journal

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