Relevant and engaging content helps prospective buyers to arrive at a logical conclusion based on a description of their problem and a story of how it was solved. Later, they buy and then recommend.
All of the above is dependent upon prospective buyers finding your content, and reading it. For that, they need non-human help. Machines still only read keywords. And for the two kinds of readers, there’s a lot you need to know about using keywords effectively.
Read the full article here:
Effective Use of Keywords in Content Marketing – TopRank Online Marketing Blog
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