Give Daily Deal Sites Another Look

Despite all of the vitriol that’s been written about daily deal websites, and how they are now all universally “out” as a way of promoting your local business, we’d beg to differ. There are a variety of factors that go into making these daily deal sites work for your business, and a few well-publicized failures, shouldn’t be grounds for dropping the daily deal model…Read More

Marketing Automation Time Savers

Is there simply not enough of you? Are you feeling not only overwhelmed at the mountain of tasks that lie before you daily but in addition, more than a bit afraid that things are slipping through the cracks? You’re not alone…Read More

Your Business Website | It’s Time to Do Some Spring Cleaning

Just like your home, your business website also requires a yearly spring-cleaning. It’s very easy to let things slip, and the results of that would be a decline in traffic, online reputation and consequently sales…Read More

E-newsletter Tips To Boost Engagement

To a lot of people, the e-newsletter seems like a relic of a bygone era, a time when we used painfully slow dial-up Internet services like AOL and “surfed” the web using Netscape. Despite being a little long in the tooth (in Internet years), the e-newsletter remains an incredibly powerful marketing tool your business shouldn’t ignore…Read More

Easy Ways To Employ Green Marketing In Your Business

Earth Day is here again, and so this might be a good time to take a look at how green marketing could benefit your company by appealing to your environmentally conscious consumers! Green marketing is not only a sensible way to preserve our dwindling natural resources, but it can be a deciding factor with regards to consumer purchasing decisions…Read More

Online Reputation Management Strategies To Count On

Spend any time thinking about your online reputation management? That’s what I thought! Based on a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the content provided by online reviews…Read More

Facebook Ads | The Image is the Thing!

Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your offers, building prospect lists, and for just about any other objective you can imagine for your website…Read More

Mobile App, Mobile Site or Both?

Mobile site or mobile app? That’s the real question. Do you need one or the other, or both? Knowing your businesses’ needs goes a long way toward helping you decide whether or not to spend the time and money necessary to develop and put into play a mobile app for your small business…Read More