Why Online Reputation Matters to Small Business

January 31, 2012 By

Any disconnect between your corporate and brand reputation triggers a sharp consumer reaction, especially for smaller businesses. Even if your product or service is excellent and you’re doing everything else right, if the image you’re presenting on the internet is anything less than stellar, the impact on your business can be significant.

Take a closer look at managing that reputation, and stay on top of it. Here’s a good place to start.

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Why Online Reputation Matters to Small Business – Small Business Trends

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5 Lessons You Can Learn from a Breathtaking Customer Service Fail

January 25, 2012 By

There’s still some business people out there who think you can outsource your customer communications literally everything including support, content and social media relationships.

Unfortunately rude, belligerent social media experts are just as common as rude belligerent everybody else. Take a lesson from this hilarious exchange and you just may learn something about online reputation management anyway.

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5 Lessons You Can Learn from a Breathtaking Customer Service Fail – Copyblogger

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4 Online Reputation Management Tips for 2012

January 24, 2012 By

Don’t be left in the dark when it comes to your online reputation. Staying active is one of the key ways to see that your many online initiatives bear some fruit and do you some good.

Proactively monitoring means you can be ready to take action when it’s necessary and you’ll be ready for anything, even that small percentage of folks who’ve come to pick a fight.

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4 Online Reputation Management Tips for 2012 – Daily Blog Tips

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Online Reviews | Six Steps To Stop Your Business Reputation Getting Trashed

January 5, 2012 By

Avoiding any kind of negative online product or business reviews is essential to your business success online or offline. That’s especially true now that social media has become the backbone of online communication.

These 6 quick tips will help you avoid getting negative online reviews, maintain your reputation and keep your search results in good company, at the top.

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Online Reviews | Six Steps To Stop Your Business Reputation Getting Trashed – Site Pro News

 

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Tips on Using Social Media to Help Improve Your Online Reputation

December 27, 2011 By

Just like in the real world, a good reputation in social media will go a long way and a bad one could taint you and your brand forever.

What can you do to shore up your reputation and keep it shining? It takes vigilance and some work, though not much, every single day. Here’s how you can start now.

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Tips on Using Social Media to Help Improve Your Online Reputation – Andy Jenkins Blog

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How To Protect Your Trademark Online

November 24, 2011 By

A good name for your business or product can’t be as easily protected as was once the case in the pre-internet media world. Still, if you’ve put time and effort into the unique qualities of your own brand, then it’s worth a little extra effort to make sure someone else isn’t benefiting from your hard work.

With all of the new media venues and means and places to be ripped off though, this is a good place to shore up your good name throughout the new media universe.

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How To Protect Your Trademark Online – Search Engine Guide

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How Deeply Do You Respond To Customers In Public?

November 22, 2011 By

Always treating even negative reviews as legitimate is good advice, even if you’re sure some reviews come from competitors. But how deeply and in how much detail should you really be responding? Is having a complete unique discussion, online, really necessary?

There’s not an easy “one-size-fits-all” answer. But these guidelines will show any business owner the extent to which engaging with all customers and reviewers is well worth the time.

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How Deeply Do You Respond To Customers In Public? – Search Engine Guide

 

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Don’t Be Afraid Of Fake Reviews

October 24, 2011 By

If you’re religious about treating every online review as legitimate and you’re really helping each and every customer, you’re not only doing your business a good service, you’re also perfectly ready for that one fake, angry review when it happens to come along.

If your rivals really are trying to sabotage your reviews, then continued helpfulness and kindness leaves them with no where to go. Even if a real-life lunatic customer is set on tearing you down, there’s a simple way to set your other customers straight.

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Don’t Be Afraid Of Fake Reviews – Biznology

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10 Tips To Get More Customer Reviews (SEL)

October 11, 2011 By

Maybe you’ve heard that you really need to ask your customers for online reviews. That part is true.

But guess what! It’s actually a lot more complicated than simply asking and there’s still a lot that can go wrong. These ten tips are designed to make the whole process a lot easier and more effective.

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10 Tips To Get More Customer Reviews (SEL) – Local SEO Guide

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4 Tips For Taking Ownership Of Your Local Business’ Online Presence

October 3, 2011 By

Any local businesses’ online presence can be compromised. But what should small business owners be doing to preempt, identify and mitigate these threats to their online presence?

Leveraging the areas you do control to build a positive portrayal of your business online, taking advantage of opportunities with respected third-parties to reinforce those same claims, and being ready to respond to any threat are critical. Here are 4 tips to get you going.

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4 Tips For Taking Ownership Of Your Local Business’ Online Presence – Search Engine Land

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